Many recognize Google Ads primarily for its powerful search capabilities, but the ecosystem is far more expansive. At Gold Coast Media, we excel not just in harnessing the potential of search but in navigating the entire constellation of Google Ads products. Click here to learn more.
Maximize your reach with our paid social media advertising on Meta platforms like Facebook and Instagram. We design targeted ad campaigns that connect with your audience, using engaging visuals and compelling messaging to drive results. Our team utilizes data analytics to optimize performance, ensuring you get the best return on your investment. From ad creation to tracking success, we handle every aspect of your paid social strategy to elevate your brand in the digital landscape. Learn all about it here.
Executing with expertise across Google's full suite
In the dynamic world of Google Search, our expertise goes beyond mere keyword targeting. Instead, we seek to transform a diverse range of search queries into powerful conduits for conversions. We meticulously analyze search intent and design campaigns that seamlessly connect your offerings with the audience in active pursuit. Our approach is not just about reaching users; it's about engaging the right ones at the moment they need you most.
Performance Max campaigns are the new frontier, and we're at the cutting edge. By leveraging AI-driven insights, we optimize across Google's channels to maximize your visibility and performance, ensuring you're always one step ahead.
Demand Generation Campaigns represent our strategic approach to mid-funnel engagement, harnessing AI to place visually compelling ads in the digital content journey of potential customers. These campaigns effectively blend into social platforms, spurring interest and driving conversions
With Google Local Service Ads, our approach leverages the unique pay-per-lead model, distinct from traditional PPC campaigns. We optimize your GLSA campaigns to target customers within your locality, ensuring you connect with those who are actively seeking your services. Our focus is on driving high-quality leads, where you pay only for genuine customer interactions. This model allows for greater control over advertising spend, aligning your investment directly with tangible leads and local business growth opportunities.
Mark Twain, American Author
- Increase Visibility: Your ads will be all over the place. You will look like a big advertiser, an established company to your website visitors.
- Valuable for Branding & Recall: Your positive messages will long be identified with you and will also help consumers recall your brand.
- Cost-Efficient Tool: You only get charged for clicks, while you could get virtually thousands or even hundreds of thousands of impressions at no charge.
- Google Display Network: services 180 BILLION impressions each month or about 6 BILLION IMPRESSIONS per day! (comScore)
- 99% of the top 1,000 Google clients are running campaigns on the Google Display Network & YouTube. (Google Benchmarks & Insights)
- The average click-through rate (ctr) on the Google Display Network is 0.4%—that’s 400% higher than the average banner ad and almost 10x as high as a Facebook ad. (Wordstream)
- The Google Display Network reaches 90% of global internet users. (Google Benchmarks & Insights)
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